Ford has always pretty much managed to nail its target market, no matter where in the world it’s trying to sell cars. Its vehicles have always had a blue-collar feel, giving them an appeal for a wide range of customers from the budget-conscious family to the mid-level exec. And one thing Ford has always done especially well is appeal to those who like to go quickly, because fast Fords have always appealed to everyone.
There’s a two-fold reason for this. Firstly, the ‘common man or woman’ nature of its brand means buying a fast Ford almost feels like you’re joining a club where everyone has a similar interest. And secondly, the cars have almost uniformly been a hoot to drive, helped no doubt by Ford’s extensive on-track experience.
United Arab Emirates